Wilton has a new look!

With Wilton, you turn every bake into a celebration! With their fine products, you have the opportunity to get completely creative. Both in terms of color and shape, and in addition, Wilton offers the most beautiful decorations and baking tools to turn your bake into a true work of art.

With a revamped logo and vibrant new colors, they’re giving a modern twist to their rich history — all while staying true to their roots. From the bright color palette to the handcrafted logo, every detail has been lovingly created to inspire you and take your baking creations to the next level.

While Wilton may have a new look on the outside, the trusted quality of their products remains exactly as you know and love.

Wilton was founded in 1929 by Dewey McKinley Wilton, who turned his passion and talent for confectionery into a true art form. He began his career as a pastry chef in 1912 and quickly developed into an expert in cake decorating. Over the years, he created his own unique technique — the Wilton Method — blending the best of European baking traditions with the American focus on simplicity and excellence.

What started as a personal vision has grown into a globally recognized brand, now offering baking and cake decorating products in more than 100 countries.